McDonald's : Minnesota Impact Campaign
McDonald\'s has made a positive economic and social impact on Minnesota. In order to increase awareness among state legislators and the general public about this aspect of their business, Riley Hayes created a campaign centered on Ronald McDonald\'s red shoes. Posters, ads and tray liners featured the red shoes in a classroom, barn and hospital setting. The supporting legislative fact piece, wrapped in yellow shoelaces, also helped point out how McDonald\'s was \"tied to\" that state\'s economic well-being.
Print ad
Print ad
Print ad
Poster
Legislative fact piece