After 90-plus years as a leader in checks and printing, Deluxe began a process of reinvention and innovation. Deluxe turned to Riley Hayes for help in developing an entirely new brand to demonstrate this forward-moving new approach. To educate and motivate internal Deluxe staff, Riley Hayes created a brand guidebook and internal environment posters. Print and banner ads were created to increase awareness in the marketplace.
Brand guidebook
Poster
Poster
Poster
Poster