Having successfully completed Deluxe’s new brand look, it was time for Riley Hayes to take the Deluxe for Business message to its small business customers: Deluxe helps small businesses grow with a complete suite of online marketing solutions. The challenge was to explain all that Deluxe can do for small business owners who are unfamiliar with the Deluxe name and product offerings.
With the irrefutable proof point that Deluxe has more than 4 million small business customers already, Riley Hayes developed a strategic, comprehensive media plan featuring online media, print ads, radio and one-of-a-kind sponsorships with National Public Radio and Martha Stewart Living magazine.
Though the small business owner audience is often difficult to reach, the highly effective media campaign and the simple, evocative creative yielded impressive banner click-through results and increased website visits.
Each day awareness is steadily building for this great brand. Riley Hayes is pleased to announce that we will continue to grow the Deluxe for Business advertising in the months ahead. Stay tuned!