Industry: Financial Services
Client: Since 2014
Location: Grand Forks, North Dakota
Alerus was poised to grow beyond its North Dakota home into a national financial services player. Their first move, the Twin Cities.
HOW WE CONSPIRED
We teamed up to develop focused audience segmentation, mapping personas to business goals and creating a prioritized roadmap for market entry—where competitors dwarfed them in size and spend. Campaign resources were focused on discrete segments to ensure the intended audience would see a new face. The effort was supported with robust analytics that delivered ROI and became a model for future campaigns.
Complete with new branding and a new website, we launched and managed an integrated, multi-touchpoint campaign.
What We Did
- Marketing & messaging strategy
- Persona development
- Brand identity
- Creative development & copywriting
- OOH, print, radio & digital banners
- Website design and development
- Media planning & buying