Client: Since 2016
Location: San Francisco, California
Stores: 2,406 in the US/3,727 worldwide
Largest specialty retailer in the US
Gap wanted to make a big impact on their balance sheet by encouraging shoppers to make one more trip to the store.
HOW WE CONSPIRED
Like many retailers, Gap Card marketing bore little resemblance to the Gap brand. Over time the messaging had become too promotional, forgetting that customers don’t buy deals, they buy cute outfits. And while their promotions had purpose, they were too short-lived to make a lasting impact. By infusing the offer with visual & emotional appeal, we were able to draw attention and spark growth.
WHAT WE DID
- Messaging & offer strategy
- Competitive audit
- Customer lifecycle strategy
- Direct mail
- Email templates
- Print production
- Vendor management