The Brand Gap Analysis
answers the fundamental questions:
Is your brand as good as you are?
The Strategy
Do you know your competitors’
strengths and weaknesses?
Are you zigging while they are
zagging or are you both doing
the same thing?
Is your brand a competitive
advantage vs. your competition?
The Message
Do you communicate the one
key thing that is your advantage?
Is it what you want to say or
what customers want to hear?
Is it clear and well crafted?
Does it feel like one human
speaking to another?
Does it reflect your
company’s personality?
The Look
Do you know your competitors’
Is your visual style engaging?
Does it evoke the feelings that
lead to a sale?
Are its colors and fonts fresh?
Is it user-friendly?
Hey-o. Hi. Hello. Howdy.
Hey-o. Hi. Hello. Howdy.
We are ready to fly again.
To discuss a potential partnership or to learn more about our agency, hit us up at howdy@rileyhayes.com.