Delta SkyMiles®
Industry: Financial Services
Design / Advertising / Direct Response / Asset Creation
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Delta had an ambitious goal: have the biggest co-brand credit card portfolio in the world. They were willing to rethink how they marketed the cards from segmentation, to messaging, to channel selection.
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It’s okay to mix science and art. We built an always-on omnichannel acquisition machine that used smart segmentation to feed custom prospects offers via paid and owned channels. And, unlike the category at the time, we avoided offer inflation by making the benefit more emotional than miles. We made it about travel, connection, and humanity.
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A string of record-breaking years, with acquisitions over 1.3 million annually and portfolio performance touted on investor calls.
To prepare this offer for takeoff, we designed a look and voice for the overall campaign and developed a toolkit of specifications and creative sparks for supporting agencies to implement.
We created and delivered diverse touchpoints, on brand and across media, from in-flight to inboxes and out-of-home to social.