Insight Brewing

Industry: CPG

Identity System / Packaging / Retail

Insight Brewing was a well-funded start-up at the peak of the craft beer boom. Being well-funded was a double edged sword. They had the means to do it right, but they had to do it right–quickly–to make ends meet. And they had to do it in a fiercely competitive marketplace.
In a market that was all about local, we went global. We created stories of global inspiration to support each beer and tied them to the master brand, and we did it in a visual style that broke category conventions (black packaging for a consumable product?!) to get noticed at shelf and on tap.
Insight exceeded volume goals on the way to signing the statewide distribution deal they needed. Cheers to that.

Insight Brewing became the two-time fastest growing craft beer in Minnesota.