LoveAction
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We're nine directors with one purpose: to deliver the power of LoveAction throughout our agency and to all our clients.
Tom Hayes

Tom Hayes

Founder // CEO

As founder and principal partner of Riley Hayes, Tom believes building a great agency starts by finding great people who do great things together. His primary focus is helping the agency, its people and its clients achieve beyond their goals.

Tom founded Riley Hayes in 1991 on the strength of his success as a creative copywriter and business strategist. He takes particular pride in the ways Riley Hayes has been able to help clients, large and small, move their brands forward, all while surpassing their business objectives.

When he's not busy, you know... running an agency, Tom still writes. You can find his book Relevance: Matter More at RelevanceMatterMore.com, follow him at @MatterMoreTom and check out his posts at TomHayesMatterMore.com.

Mischelle Offerman

Mischelle Offerman

Director of Project Management

Mischelle believes in clearing the way for great work by creating calm through the right process. A highly resourceful, adaptable and team-focused pro, she oversees all projects, ensuring each is successful.

With two decades of agency experience, Mischelle has done it all. From print to digital, she's worked on major brands including FedEx, 3M, St. Jude’s Children's Research Hospital, Mayo Clinic, Lufthansa Group, Polaris Industries and Time Warner Cable.

When she's not busy obsessing over project timelines, Mischelle is decompressing in her garden or taking in the occasional concert.

Zaar Taha

Zaar Taha

Creative Director

Zaar is a Creative Director with an eye for the big idea and a knack for the perfect headline. He helps to develop smart, powerful work to virtually every client on our roster, but leads on the Alerus, Walgreens and Dunwoody brands.

Before Riley Hayes, Zaar was a senior writer at agencies like Carmichael Lynch, BBDO Mpls and FAME. He's created award-winning work for brands including Porsche, Harley-Davidson, and even SPAM.

When he's not filling up a google doc, Zaar’s filling it up on the basketball court. He’d like you to know his jumpshot is significantly better than yours.

Dan Hoedeman

Dan Hoedeman

VP // Director of Account Management

An experienced leader of a very busy account team, Dan brings his passion for understanding the consumer to work every day. He believes it's the best way to ensure that insight drives action and action drives results.

Prior to joining Riley Hayes, Dan honed his strategic skill-set at other great agencies like Fallon, Carmichael Lynch and Modern Climate, where he helped build great brands like Subaru, Intel, Subway, BMW and Dr Pepper.

When he's not buried in a brief, Dan is out kicking the soccer ball around with his two young boys, or with the old guys in a surprisingly well-organized beer league. (He helped organize it, surprise surprise.)

Steve Wendling

Steve Wendling

VP // Media Director

Steve believes in bringing innovative ideas to every campaign, and takes pride in delivering tremendous return on investment potential. While always considering the big picture, he also loves digging into the latest digital tactics that can help drive your business.

Before Riley Hayes, Steve developed media strategy at agencies including BBDO Mpls, Carmichael Lynch and Clarity Coverdale Fury. No matter the size, he considers every account to be blue-chip.

Outside the office, you’ll find Steve on the nearest lake teaching his two boys everything from water skiing to how to perfectly cast a bass lure under the nearest dock. And of course untangle it.

Dave Plamann

Dave Plamann

VP // Finance Director

Dave believes a relational partnership always trumps a purely transactional one. Dave is responsible for maintaining the financial health and growth of Riley Hayes. With an MBA from the University of St. Thomas, he brings more than 20 years of financial, accounting and operational experience.

Prior to joining Riley Hayes in 2013, Dave leant his fiscal leadership and direction to agencies such as OLSON, Integrated Advertising Network and Russell Herder.

When he's not reconciling balance sheet accounts and managing cashflow, Dave likes to run, swim and spend time with his 9 children. No, that's not a typo.

Eric Weiss

Eric Weiss

VP // Creative Director

Eric makes certain each project is flawless, both strategically and conceptually, and sees to it that our clients' brand integrity is held to the highest standard. He brings strong leadership to clients like Delta, GAP and Insight Brewing.

Eric has 20 years of experience bringing big brands to life in innovative, impactful ways. Throughout his career, he's focused on building brand advocacy and delivering big for businesses like Target, Time Warner Cable and 3M.

When he's not swinging for the fences on the next big campaign, Eric's probably swinging a nine iron. Occasionally towards a fence.

Wendy Mills

Wendy Mills

Director of Administration

Wendy is basically the go-to person for all things Riley Hayes. She assists with office management, executive support, travel, facilities and hospitality. Her daily goal is to keep the trains running on time and provide exceptional support to the team, clients, vendors and guests.

Before joining Riley Hayes, Wendy put her passion for people to work at agencies like Olson and FAME. She has worked with all levels of leadership and almost every department in the agency organizational structure.

She'll admit she has a lead foot when it comes to driving the pothole-filled roads of Minneapolis, and is thankful to classical music for calming her and getting her safely to and from work each day. Other interests include outdoor adventures, tennis, travel, and donuts.

Anthony Ticknor

Anthony Ticknor

Director of Technology

Anthony prides himself on making sure the web works for people no matter who they are, where they are, or what device is in front of them.

Previously, Anthony spent 15 years honing his skills in web development at places like The Nerdery and James Tower. Throughout his career, he's focused on creating experiences with impeccable fit and finish for clients like Purina, JCPenney, Wit & Delight, and Wilson & Willys. While he's received many awards (including a Webby), he's most proud of his digital contributions to the local community.

When he's not busy floating divs to the left, you can find him searching for the Twin Cities' best tacos and nitro coffee.