New Horizon Academy

Industry: Education

Brand Strategy / Brand Identity / Advertising

As a recognized national leader in infant through preschool education, New Horizon Academy was well established, had tremendous brand recognition and the respect of grateful parents. What was missing was a clear articulation of the one thing that made them so special amongst a sea of competitors.
After extensive researching the marketplace and interviewing parents, teachers and leaders, Riley Hayes identified the distinguishing characteristic present in their people. Both as individuals and as an organization, they were all “Built to Nurture.”
This point of difference wasn’t just announced, it was brought alive in all their messaging. It was integrated into all of their personnel training. It was firmly established as their communication tentpole. As a result, their entire organization is aligned to the “Built to Nurture” theme. And the response of both prospective student parents and current student parents has been extremely gratifying.