Awards Sweep for Riley Hayes and Dunwoody College
Dunwoody College of Technology, the Minneapolis-based technical school that sets the standard for excellence in technical education, asked Riley Hayes to create a new campaign to help engage prospective students and drive applications.
The campaign was a success, increasing key metrics double digits without any increase in spending.
The work was a success too, winning in every category entered at the prestigious EduAD Awards.
"We have so much passion for what Dunwoody does for students," said Dan Hoedeman, Director of Account Management, "and we believe that we have a strategy and a message that provides an unfair marketplace advantage for Dunwoody. It's great to have the results to back that up, and the recognition from the judges is nice, too."
Together, Riley Hayes and Dunwoody won the following awards:
- Gold Brand Campaign
- Gold Brand Campaign/Social Media
- Gold Brand Campaign/Outdoor