Recognition for Riley Hayes and Insight Brewing
With the help of Riley Hayes, Insight Brewing launched an entirely new brand that tapped into the founding thought of the brewery and brought it to life with a deep, engaging storyline that was as effective at gaining awareness as it was winning at shelf.
Not only did Insight become Minnesota's fastest growing craft beer brand in 2015, but the work swept through the award shows gaining recognition and plaudits at every stop.
Most recently, the eye-catching and powerful packaging caused a craft brewing behemoth to ask its distributor to move its cans away from Insight's because they were getting all the attention.
Also, the new Insight packaging won a silver ADDY in the national competition.
And the work picked up other awards, including:
- Gold ADDY Regional for Packaging
- Gold for Illustrations
- Silver for Packaging
- Gold for Integrated Campaign
"We had a great strategy, a big idea, and client partners that were willing to take the risks necessary to bring it to life," said Eric Weiss, Creative Director. "Those risks paid off."