Coloplast chooses Riley Hayes for EasiCleanse™ brand

Coloplast chooses Riley Hayes for EasiCleanse™ brand

We’re proud to name Coloplast as the newest addition to our client roster. We’ll be working with this well-respected med-device company to launch a new product, EasiCleanse, which strives to be the future of bedside bathing and bathing protocols for hospitals across the country. Getting this unique single-pack solution into the right hands for trial will be our first challenge, and we can’t wait to get after it with smart positioning, precision audience segmentation and of course, great creative. Engagement VP, Dan Hoedeman, says, “This product isn’t just an upgrade for patients, it’s an upgrade for the entire hospital supply chain. Marketed the right way, EasiCleanse could change the way hospitals everywhere care for their patients.”