Tactile Medical

Industry: Medical Device

Brand Strategy / Brand Identity / Brochure / Website

  • Tactile Medical had a great product, strong momentum, and needed a brand as good as the rest of the organization as they planned their upcoming IPO.

  • Humanizing patient outcomes is the answer for a product that was largely non-reimbursable. Tactile Medical, which offers a device and full continuum of care for patients with lymphedema, had the best answer available to help sufferers return to normal life (and to help keep them from returning to their doctors’ waiting room). We just had to show the impact and invite doctors to learn more.

  • Revenue was up 34% and profits up over 100% year over year as Tactile rode that surge to an IPO that leadership heralded as a big success.