Uponor
Industry: B2B
Identity System / Brand Strategy / Website
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Uponor, a century-old pipe and water company, needed to evolve to meet the demands of an increasingly competitive marketplace. A key part of that was an evolved positioning, grounded in purpose, and an updated brand identity and tone of voice that represented the bright future of the company.
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In the end, Uponor’s history of innovation, reputation for collaboration, and focus on quality mean that they, their partners, and their customers are all going in one direction: forward.
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Standing ovation from employees when the new brand was revealed.
Because the brand is used globally and across languages, we designed every touchpoint with translation in mind.
Working with the digital team, we brought the brand to life online, ensuring a seamless brand experience within a function-first global website.
