LoveAction
for Alerus Financial

Grand Forks-based financial client Alerus was set to expand into a more metropolitan market, so we needed to make this century-old institution stand out in a crowded, bored-with-it arena.

Taking Flight.

While other banks touted their latest and greatest version of free checking, we focused on how Alerus helps people live enriched lives. We brought the love through powerful, relatable moments within different life stages, as well as a contemporary brand identity reflecting their soaring spirit.

An online experience in line with your life.


As people navigate all the different stages of their lives, we made it easier for them to navigate all the ways Alerus can help.

Now Alerus is taking flight, higher than ever.


The once small town bank continues to expand aggressively. And with double-digit growth at full margin, we’d expect no less.