for Gap

Fashion giant Gap started seeing a major decline in customer response and needed a more powerful way to communicate with card holders.

Adding Emotion to Promotion.

Though the Gap brand look is undeniable, its voice to card holders was all offer. Enter Riley Hayes. We introduced messaging that reminded customers what they’ve always loved about Gap, then created desire for featured products, and gave them an offer no one could refuse.

It’s a simple formula that fits perfectly.

Not only does the new work make Gap’s VP of Marketing happy, it’s putting a big smile on the face of the Gap VP of Finance, too.