for Insight Brewing

In a marketplace where a new craft brewery opens up every day and a half, Insight needed a brand and message that could break through an extreme amount of clutter.

We Craft Legends

While other craft breweries wax poetic about their local roots, we set our sights on the global origins of Insight’s fine ales. From shelf to web, we created a fantastical brand capturing the epic quest for the inspiration behind each brew, as told by our fictional world wanderer, The Brewmaster.

Cracking open a cool brand.

For the brewery’s 1st Annual Insight Outside Festival, we got the buzz going with mysterious wild postings, a transmedia scavenger hunt, and Twitter teasers from The Brewmaster himself.

We all raised a pint to a successful launch.

In its inaugural year, Insight became Minnesota’s fastest-growing craft brewery.