for Rainbow Taxi

With Lyft and Uber in the mix, Rainbow Taxi needed more modernized and memorable branding to continue winning its fair share of riders.

From A to B, Happily.

When your name is Rainbow, you embrace it. We didn’t just redesign Rainbow’s logo, we’re helping them live the Rainbow vibe. We started with fun cab names designed in all colors of the rainbow. Beyond the fresh exteriors, currently we’re working with the taxi company to create a happier overall ride experience.

So far, results are all thumbs up.

The once sputtering brand is currently experiencing so much increased demand, the company now has plans to double its fleet.